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Cause related marketing
As ethical consumerism is gaining pace, research has shown that – price and quality being equal – consumers will choose to buy a product that is closely associated with a cause that they feel passionate about.
As one in seven of the UK population are directly affected hearing loss or deafness, and therefore the work of Deafness Research UK, our qualified staff will work to ensure that our partnership will always produce the highest mutual benefits.
We will assist your company in designing the best cause related marketing strategy to meet your company’s specific business objectives and reach your target audience while delivering your corporate responsibility aims.
During Deaf Awareness Week 2011, Leighton's HearingCare Centre donated £3 for every hearing aid sold or hearing assessment undertaken in the month of May. Ryan Leighton, CEO, commented, 'This was a great opportunity to both support Deafness Research UK and promote our company’s high quality products and services. It was terrific to align our products so closely with this strongly related cause and the results produced for both parties were excellent.'
To learn more about Deafness Research UK, and for more information on setting up a corporate partnership, contact Alex Hann.
