Bionic Ear Show is learning through play in Lambeth

7 June 2010

Cherubins Nursery school in Lambeth will be playing host on June 10 to the innovative 2010 Bionic Ear Roadshow, from national charity Deafness Research UK. Sponsored by BUPA, the show aims to use a performance featuring the world’s largest ear, to teach children about how important and delicate their hearing is and to remind them of the risks they face to their hearing from loud music, among other important educational messages about hearing.

The Bionic Ear Show has been designed to raise awareness of the dangers that many of us are unwittingly exposing our hearing to, and for young people in particular about limiting exposure to loud music by turning down the volume on MP3 players. This is the first time the performance has been presented to a nursery audience, so this show has been specially reworked to be educational yet still fun for a younger audience of children up to five years old. There will be demonstrations of what it sounds like to have high frequency hearing loss, plus “Guess that tune” – allowing the children to appreciate how easy or hard it is for people with cochlear implants (so-called “bionic ears”) to recognise everyday music

As well as the serious underlying message about hearing loss, the emphasis in a show for pre-school children is fun and the show features among other things “the world’s largest ear!” During the show, the presenter constructs a model to highlight the different parts of the ear, which is over 22ft long and 116 times the size of a normal human ear! Delivering the roadshow’s message into a nursery school schools is a unique opportunity to engage young pupils in the issues via a range of interactive activities. Developed for audience participation, the message of the show is easy to understand and the young audience are in for a treat.

The show will be at Cherubins Day Nursery (Lambeth site) on Thursday 10 June between 10.00 am and 10.30 am. The full show is usually an hour long, but this unique show has been tailored specifically to cater for its younger audience and the running time reduced accordingly. This recrafted version has been developed to fit in with the ‘learning through play’ policy followed in nursery education. The show will be taking its message (and its giant ear) to several other schools in the London and the rest of the UK throughout the year. While the revolution in MP3 and phone technology has given us all the benefit of music on the move, an unwelcome side effect is we are pumping up the volume into our ears and at a far earlier age than ever before,” said Vivienne Michael, Chief Executive of Deafness Research UK. “The fear is that many of us are ‘downloading deafness’ and playing music at such high volume that we risk permanent deafness and tinnitus far earlier than would be expected simply as a result of old age.

"The opportunity to present to nursery school children is essential, as one of our aims is to protect the hearing of the next generation and children are using MP3 players much earlier than people might believe,” continued Vivienne. “The bionic ear show is perfect for nursery children, as they don’t realise they are learning because it’s such fun and if we can get the safe sounds message across at an early age, the hope is these young children will continue to enjoy their hearing and their music for many years to come." The Bionic Ear Show appeals to all ages and also includes free hearing tests along with other interesting and informative demonstrations about how the ear works, and how to protect your hearing.  With the support of BUPA, the 2010 Bionic Ear Show will be coming to a town, city or school near you so please contact Deafness Research UK if you would like the Show to come to your school, community group or event. Bookings can be made by calling Laura Ganpot on 020 7679 8951 or email Laura at

The schedule is subject to change, but an up to date version and further information can be found on the website at: www.bionicearshow.org

Full details on the schools taking part in Lambeth and elsewhere in the UK are available upon request. Cherubins Nursery is at 48 Palace Road, Tulse Hill, Lambeth. SW2 3NJ. Age range of pupils is 3 months to 5 years.

About the Bionic Ear Show

The Bionic Ear Show continues the campaign first launched in 2006 to highlight that hearing is as important as sight and to encourage people to protect their ears against potential damage. In launching the campaign, Deafness Research UK is stressing that young people today are at far greater risk of going prematurely deaf than their parents because they are listening to mobile phones and MP3 players at far too loud a volume and far too often.

A national survey found that over a third of all 16-34 year olds listened to their MP3 players for more than an hour a day and 14% listened for more than 28 hours a week. It also showed that 54% of people did not realise that listening to loud music on an MP3 player, in a nightclub or at a concert could damage their hearing.

More than a third of people who have experienced ringing in their ears after listening to loud music listen to their MP3 player every day. Ringing in the ears, or tinnitus, is a sign of damage to the hearing system.

About Deafness Research UK

• Deafness Research UK is the country’s only charity dedicated to finding new cures, treatments and technologies for deaf, hard of hearing and other hearing impaired people.
• The charity supports high quality medical research into the prevention, diagnosis and treatment of all forms of hearing impairment including tinnitus.
• Deafness Research UK is entirely dependent on voluntary donations, gifts and personal legacies. You can donate online at www.deafnessresearch.org.uk , or call 0207 7833 1733 for further information on how to support the charity.  
• The Deafness Research UK Information Service provides free information and advice based on the latest scientific evidence and informed by leading experts. The Information Service can be contacted on Freephone 0808 808 2222.                  

• For more information on research into deafness, tinnitus and other hearing conditions, log on to the website at www.deafnessresearch.org.uk where you can access a wide range of information. Alternatively you can e-mail Deafness Research UK at
• One in seven people in the UK – almost nine million people - suffer hearing loss.

• Deafness Research UK was founded in 1985 by Lord (Jack) and Lady Ashley of Stoke.
• In January 2008, Action for Tinnitus Research (ATR) was linked with Deafness Research UK under a uniting direction order under section 96(6) of the Charities Act 1993. 

Press enquiries: Jon Gardner, BeyondPR. www.beyondpr.co.uk Mobile 07930 697773. Direct line 0114 275 6996. e-mail:  

Ref: DR-UK0267 – Nursery School in Lambeth hearing the Bionic Ear Show

www.deafnessresearch.org.uk